Right now, it feels like everything is coming together, and we're happy with where we are,” he said.
Ownership and Public Persona
Hamlin also addressed his outspoken nature, shaped by a 20-year career, and how it influences his weekly podcast, Actions Detrimental.
“You know, I’ve always kind of been this way.
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I mean, if you ask my mother, she would say that she would prefer that I didn’t say some of the things that I said at times.
But, you know, it’s just, it’s my personality, and I can’t change it,” Hamlin said.
He emphasized that transparency is vital for his digital platform, despite initial hesitation from league officials.
“I said, listen, people tune in because they know that they’re going to get an honest take.
It might not be the right take, but they’re going to get an honest take,” he explained.
Hamlin added that league executives must accept a mix of positive promotion and direct criticism from independent driver platforms.
“I said, you know, 80% of it is going to be great and fluff, and you’ll love it.
And there’s going to be 20% that you guys have got to be the big boys,” he said.
Transitioning into team ownership has changed how Hamlin views executive decisions, technical alliances, and sponsor relations.
“It certainly changed my perspective. Obviously, when you see it as a driver, you do see it through one lens, right?
You don’t, as the driver, you’re kind of sheltered from seeing some of that stuff,” Hamlin said.
This dual perspective allows him to understand motivations behind both team demands and league policies.
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“Now I know why NASCAR’s doing that,” he concluded.