⌂ Home News Fiat May Exit Australia After Selling Just 13 Cars in June, Fewer Than Ferrari or Lamborghini

Fiat May Exit Australia After Selling Just 13 Cars in June, Fewer Than Ferrari or Lamborghini

Fiat May Exit Australia After Selling Just 13 Cars in June, Fewer Than Ferrari or Lamborghini
Fiat 500e electric car parked on street
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Fiat has stopped importing its only two passenger cars in Australia, the Fiat 500e and Abarth 500e, as sales continue to plummet.

The move has intensified speculation that the Italian brand may exit the market entirely.

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Sales of the two electric models have been weak since launch, largely due to high prices.

The regular 500e originally started at AU$52,500 ($36,800), while the Abarth version was priced from AU$58,990 ($41,300).

Even after steep discounts of more than AU$20,000 ($14,000), demand failed to pick up.

According to sources cited by Drive, Fiat's five remaining passenger car dealers have not received new factory allocations for the 500e for some time.

The company also operates 14 Fiat Professional van showrooms, which continue to sell the Scudo and Ducato vans for now.

Sales Collapse

Fiat's overall volume has dropped 30 percent year-to-date, with just 144 vehicles sold in Australia this year.

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In June alone, only 13 units were moved.

By comparison, Ferrari sold 16 cars and Lamborghini sold 18 in the same month, meaning two exotic brands each outsold Fiat.

Stellantis, Fiat's parent company, said it remains committed to Australia but acknowledged the challenges.

“As part of Stellantis Australia’s ongoing portfolio and product planning process, the availability of specific models can vary over time as we assess market demand and future product opportunities,” a spokesperson said.

“Fiat 500e and Abarth 500e stock in Australia has now largely been sold through and, at this stage, we are not planning additional orders while we evaluate future product opportunities for the local market,” the company added.

Earlier this month, another Stellantis brand, Peugeot, announced it would part ways with its Australian distributor Inchcape.

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Peugeot's sales have also fallen sharply, down more than 32 percent year-to-date, as Chinese competitors gain ground.

J
Editors Team
Author: jojo
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