Social media influencer Alix Earle turned a holiday weekend into a fashion moment by sharing sun-soaked photographs of herself wearing a bold designer minidress in East Hampton, New York.
Earle modeled the Rosela Dress Red from the label Rat & Boa, featuring an exclusive butterfly-inspired print with soft white and black motifs on lightweight, sheer viscose fabric.
The $270 outfit is constructed with ultra-thin spaghetti straps, a softly draped cowl neckline, a bias-cut fit, an asymmetric ruffled hemline, and a dramatically high side slit.
The influencer kept her overall styling minimal, pairing the dress with oversized black sunglasses, loose beachy blonde waves, and a sleek black shoulder bag while posing barefoot by a pool and on the lawn.
Fan Reactions
"So gorgeous," gushed one fan in the Instagram comments section.
Followers quickly filled the post with compliments regarding the vibrant summer look that matched the carefree East Hampton aesthetic.
"Glowing," described another follower.
The social media star captured the ultimate summer mood with her style choices, prompting a direct reaction from the clothing creator.
"You look beautiful in our Rosela dress! ❤️" wrote the designer behind the outfit.
