Rolls-Royce Miami has received a bespoke Cullinan finished in Braman Pink, a custom color developed specifically for the dealership.
The SUV pairs its pink exterior with a matching pink cabin, a combination the dealer says captures the character of the city.
Braman Motors, the group behind Rolls-Royce Miami, is the first dealership for which Rolls-Royce has created a dedicated custom color.
Braman Pink is offered as an exterior finish, for the leather interior, and for other trims and accents.
A subtle exterior, a bolder cabin
On the outside, the pink paint is limited to subtle coach lines running along the body of the luxury SUV.
The commissioner chose a more striking treatment inside, where the pastel pink hue covers the seats, parts of the dashboard, the center console and transmission tunnel, and the door cards.
Wooden accents and metal trim, including the air vents and speaker grilles, complete the cabin.
Alex Shack, chief operating officer of the dealer, said the goal was to create a finish that did not exist in the Rolls-Royce palette.
He described Braman Pink as a shade that captures the character of Miami and the individual tastes of the dealership's clients.
Shack added that the arrival of the first cars shows what is possible when a dealership takes an active role in the Bespoke process.
He said the result gives clients a level of exclusivity they will not find anywhere but Rolls-Royce Miami.
There is no word on how much a Braman Pink Cullinan will cost, though it is certain to be significant.
Rolls-Royce has leaned into personalization in recent years, partly because the approach is so profitable.
In 2023, the British brand said every new car it sold had at least one bespoke feature.
The marque has also been venturing into ultra-exclusive, limited-run models, including the Nightingale coachbuild unveiled this year and capped at just 100 units.
