Bath & Body Works has appointed actress and singer Hilary Duff as the brand ambassador and creative partner for its new Fruit Fusion campaign.
The nostalgic collection features four fruit-forward fragrances and hydration-focused body care products available in stores and online.
The Fruit Fusion lineup introduces Watermelon Whirl, Berry Bliss, Tangerine Twirl, and Banana Blend scents.
Products range in price from $4.95 to $18.95 and include body washes, perfume mists, lip oils, and hand sanitizers.
Duff is currently balancing the new beauty partnership alongside her Lucky Me summer concert tour, which kicked off on June 21, 2026, in West Palm Beach, Florida.
The campaign features Duff in promotional imagery holding the colorful product bottles, reflecting what she describes as a joyful phase in her life.
Duff's Personal Connection to the Brand
"This brand has been a part of my life since before I can remember.
It was the first store where I got to form my identity in a beauty space and start to not buy what my mom had been buying me," she tells PEOPLE.
The collection's vibrant packaging features an elevated matte finish with ombre designs and whimsical charms.
Editors from Good Housekeeping noted that the individual fragrances closely mimic the scents of classic sweet treats and candies like Laffy Taffy and Jolly Ranchers.
"But also, the new and improved ingredients and packaging are just very joyful and fun and resonate with exactly what I'm doing right now in my own life.
I'm in my bright, happy phase, and these products and the scents really speak to that," Duff said.
The product line introduces an All Day Moisture Body Wash formulated with vitamin E, aloe, coconut oil, shea butter, and cocoa butter.
Additionally, the collection offers two distinct moisturizers: a lightweight 48H Moisturizing Body Lotion and a thicker Smooth & Soothe Body Cream.
"I look so badass," Duff says with pride. "I look hydrated, moisturized, juicy, all the things that we want to look like."
The singer co-wrote and produced her latest personal album, Luck or Something... , with her husband Matthew Koma.
Duff chose to travel with her four children on a tour bus this summer to keep her family together during her return to the stage.
"It's sweet.
And there was a stage of my life where everything was very heavy and woodsy and kind of masculine, and I'm not in that era at all right now.
So this is helping me out," she said.
Duff stated that her current beauty routine is simplified due to her busy schedule raising four children.
She emphasizes using fewer, trusted products alongside hydration practices, skincare treatments, and transparent ingredients.
"I used to spend hours getting ready. We [moms] have four minutes to get ourselves together.
My kids come first.
I feel much better about myself when I use the few tried-and-true products that I know work.
I'm also a huge water drinker. I put tons of powders in my drinks.
I try to do it from the inside out. And I love brands being transparent about what they're putting in their products," she said.
The actress noted that she also utilizes skincare treatments like Botox and microneedling. Her husband has also adopted the same regimens as part of their shared routine.
"I do all the things. I love Botox.
I'm obsessed with microneedling and salmon sperm [facials]. It [salmon sperm] works so well.
I'm making my husband do it. He's obsessed.
He loves it," Duff shared.
Her concert audiences consist largely of mothers who grew up alongside her career.
Duff expressed appreciation for the support system that allows her to balance her performance career with family life.
"It's a true circus," Duff quips. "My family is everything to me.
I was not willing to spend this amount of time away from them.
To see them get to watch me do something that brings me so much joy and confidence and fulfillment is, I hope, a good thing for them.
I'm really grateful to have the husband that I do, but also the support system to make it all go round each day."
The dynamic of performing for fellow parents creates a unique environment at her arena shows.
Duff concluded that connecting through the shared experiences of motherhood provides a distinctive and meaningful bond with her fans.
"Not too many other pop stars are moms yet.
To be able to relate on that level and just be like, 'Oh, we're in the thick of motherhood right now,' and we get to meet at that place and see each other, is really cool," Duff said.
