Bath & Body Works has appointed actress and singer Hilary Duff as the brand ambassador and creative partner for its new Fruit Fusion campaign.
The nostalgic collection features four fruit-forward fragrances and hydration-focused body care products available in stores and online.
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The Fruit Fusion lineup introduces Watermelon Whirl, Berry Bliss, Tangerine Twirl, and Banana Blend scents.
Products range in price from $4.95 to $18.95 and include body washes, perfume mists, lip oils, and hand sanitizers.
Duff is currently balancing the new beauty partnership alongside her Lucky Me summer concert tour, which kicked off on June 21, 2026, in West Palm Beach, Florida.
The campaign features Duff in promotional imagery holding the colorful product bottles, reflecting what she describes as a joyful phase in her life.
Duff's Personal Connection to the Brand
"This brand has been a part of my life since before I can remember.
It was the first store where I got to form my identity in a beauty space and start to not buy what my mom had been buying me," she tells PEOPLE.
The collection's vibrant packaging features an elevated matte finish with ombre designs and whimsical charms.
Editors from Good Housekeeping noted that the individual fragrances closely mimic the scents of classic sweet treats and candies like Laffy Taffy and Jolly Ranchers.
"But also, the new and improved ingredients and packaging are just very joyful and fun and resonate with exactly what I'm doing right now in my own life.
