Supermarket chain Aldi is temporarily rebranding a pop-up stall in London as "Baldi" on Friday, July 10, to support musician Pitbull in his bid to break a world record.
The stall will be set up outside the BST Hyde Park festival venue, where Pitbull is headlining.
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It will distribute free merchandise to help fans participate in an official attempt to secure the Guinness World Record for the largest gathering of people wearing bald caps.
The initiative follows a recent performance at the Lytham Festival in Lancashire, where thousands of concertgoers donned bald caps during Pitbull's set.
The artist is currently on a tour spanning 15 countries.
Baldi Stall Offers Free Giveaways
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "When we heard that Pitbull and his fans were attempting this world record at BST Hyde Park, we knew we had to get involved and show our support with Baldi."
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The branded stall features a tongue-in-cheek logo and a "Firebald" banner inspired by Pitbull's hit track "Fireball."
It will remain open while stocks last.
"The stall will be on hand to help fans transform into Mr. Worldwide, so if you're in need of a bald cap or aviators to complete your look, keep an eye out for Baldi as you make your way to the festival," Ashfield added.
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Festival attendees can collect four complimentary items from the stand: bald caps, aviator sunglasses, temporary tattoos, and pre-mixed cocktail cans from Aldi's Infusionist and Stefanoff ranges.
