British bakery chain Greggs reported a 20% surge in pre-tax profit to £76.0 million for the 26 weeks ending June 2026.
The financial boost was driven by a menu refresh that included iced matcha lattes, high-protein salads, and strategic store network expansion across the United Kingdom.
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Total sales reached £1.1 billion during the first six months, representing a 7.2% increase compared to the same period in 2025.
Existing store sales grew by 2.1%, assisted by minor price adjustments enacted earlier in the year.
Strong sales performance in iced drinks and fresh chicken items sustained growth despite multiple heatwaves.
Store Expansion and Delivery Growth
The Newcastle-based company opened 65 new outlets while closing 31, bringing its total location count to 2,773 shops.
Executive strategy focused on opening branches away from traditional High Streets, favoring travel hubs, roadside locations, petrol forecourts, and retail parks.
Delivery services accounted for 6.9% of overall revenue, with delivery orders averaging three times the value of in-store transactions.
Company leadership reaffirmed plans to expand the long-term store network to at least 3,500 locations while introducing smaller formats and self-service units across the country.
Following the announcement, Greggs shares increased by more than 10% in early trading to 1,862p.
Menu Innovation and Pricing Strategy
"Broadening and innovating our menu in line with changing tastes and trends," said Roisin Currie, chief executive of Greggs.
Management confirmed it does not plan additional menu price increases during the second half of 2026, citing stabilizing commodity costs for coffee and cocoa alongside reduced cost inflation projections of 2%.
