Stellantis has unveiled a massive global strategy that puts affordable cars back on the American menu.
The automaker plans several new sensibly-priced vehicles for North America, including two models priced below $30,000 and seven under $40,000, all before the decade ends.
North America will receive 11 all-new vehicles by 2030 as part of a wider global product offensive involving more than 60 launches and 50 major refreshes.
Instead of pushing EVs to reluctant audiences, Stellantis is betting on a broad mix of powertrains.
New STLA One Platform and Powertrain Mix
The backbone of this strategy is the fresh modular architecture called STLA One, launching in 2027.
It will underpin more than 30 models globally, replacing multiple existing platforms with one scalable setup supporting everything from compact hatchbacks to midsize SUVs.
Stellantis confirmed future plans include 29 EVs, 15 plug-in hybrids or range-extenders, 24 hybrids, and nearly 40 combustion or mild-hybrid vehicles.
The STLA One platform is engineered for different propulsion systems and can feature steer-by-wire tech, STLA AutoDrive autonomy, and STLA Brain software architecture.
It will also deliver STLA SmartCockpit for enhanced driver interaction, while EVs get cell-to-body battery integration to reduce cost and weight.
Brand Priorities Shift: Jeep, Ram, Peugeot, Fiat Lead
Stellantis is reshuffling its brand priorities.
Jeep, Ram, Peugeot, and Fiat have become the company's four primary global brands, receiving the lion's share of future investment.
Around 70 percent of development spending will go toward those names and the Pro One commercial vehicle business.
Other brands still survive but will use shared technology. Alfa Romeo, Dodge, Chrysler, Citroen, and Opel are positioned as strong regional players.
Maserati gets two new flagship E-segment models, while Lancia and DS continue as niche specialty brands.
Europe's side of the plan includes a fresh wave of compact crossovers, hybrids, and city EVs to compete against Chinese rivals.
Those cars could include the return of the iconic Citroen 2CV. Stellantis is also teaming up with Dongfeng to sell Voyah-brand cars in Europe and partnering with Jaguar Land Rover to develop cars for North America.
