Google's YouTube and NBCUniversal announced a multi-year global partnership on July 27, 2026, bundling Peacock Premium into YouTube Premium subscriptions for U.
S. members starting early 2027.
The agreement marks Peacock's largest wholesale distribution deal to date.
Seamless Access to Live Sports and Entertainment
Under the new arrangement, all Peacock content will be ingested directly into the YouTube experience.
Subscribers will gain seamless access to NBCUniversal's live sports lineup—including the NFL, NBA, MLB, and Premier League—alongside hit series like "Saturday Night Live" and blockbuster Universal films without paying an extra fee.
The partnership integrates Peacock into YouTube Premium's existing base plan, which currently costs $15.99 per month. Peacock Premium sells separately for $10.99 per month.
YouTube Premium currently counts over 125 million global subscribers, dwarfing Peacock's U. S.
subscriber base of 48 million.
Executive negotiations began nine months prior following a meeting between Comcast Chairman Brian Roberts and YouTube Chief Executive Officer Neal Mohan.
Subscribers gain access to an expanded content lineup through a single platform membership.
Industry Leaders Comment on the Deal
"This partnership brings NBCUniversal’s world-class content and iconic franchises to YouTube’s unmatched scale and global platforms," said Mike Cavanagh, Co-CEO of Comcast Corporation.
"We’re excited to deepen our relationship with YouTube through a collaboration that reflects our strategy of partnering with industry leaders to drive sustained growth for NBCUniversal."
"We’re incredibly excited to expand our partnership with NBCUniversal to redefine what a modern entertainment subscription can be for consumers," said Neal Mohan, Chief Executive Officer, YouTube.
"YouTube Premium brings your favorite creators, artists and cultural moments together uninterrupted, and now, we’re pairing that ultimate viewing experience with Peacock’s expansive lineup of live sports like Sunday Night Football and the NBA, blockbuster Universal movies, and original series."
"With this agreement, Peacock accelerates its next phase of growth by bringing the service to millions of YouTube Premium subscribers, driving long-term value for our business," said Matt Strauss, Chairman, Media Group, NBCUniversal.
"Combined with our YouTube TV extension, this agreement opens the door to new ways for audiences to discover, access and deepen engagement with NBCUniversal's industry-leading content."
"This partnership with NBCUniversal is a great example of how we can grow YouTube’s subscription business alongside our key partners," said Mary Ellen Coe, Chief Business Officer, YouTube.
"By bringing Peacock to YouTube Premium, we're giving our members an incredible lineup of content while also connecting them to the creator ecosystem and cultural moments that fans can only find on YouTube."
Extended Distribution and Production Collaboration
In addition to the core streaming bundle, the agreement extends NBCUniversal's multi-year distribution deal with YouTube TV, securing linear broadcast carriage for NBC networks.
NBC Sports will also serve as a production partner for select live sporting events hosted on YouTube.
NBCUniversal’s international streaming brands, Universal+ and Hayu, will expand their reach through YouTube Premium in select overseas markets.
