Chery, China's largest car exporter, has expressed its ambition to enter the US market, even as American lawmakers push to keep Chinese automakers out.
Speaking at the company's headquarters in Wuhu, China, Chery International president Zhang Guibing told reporters that the question is not whether, but when.
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“When we find a good and suitable time in the future, we definitely hope to enter it,” he said.
Zhang acknowledged the US market's size, calling it a natural target for expansion. “Everyone knows the American car market is huge...
we definitely have the idea of selling cars in the United States,” he added.
Chery's portfolio includes brands like Exeed, iCar, Luxeed, Jetour, Omoda, Jaecoo, and the namesake Chery brand, all of which have the US on their strategic horizon.
Tariffs and Political Hurdles
Any potential launch in the US will depend on policies in both the US and China, as well as the company's own readiness, Zhang noted.
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Earlier this year, President Donald Trump expressed openness to Chinese brands selling cars in the US, but only if they commit to local manufacturing and labor.
However, bipartisan opposition in Congress remains strong.
Last month, dozens of House Democrats sent a letter to President Trump urging him to “take any and all decisive action necessary” to prevent Chinese brands from selling cars in the US.
Lawmakers fear that Chinese automakers could threaten local brands and erode the US manufacturing sector.
For now, Chery is focusing on expanding in Southeast Asia, Europe, and Latin America.
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The company is also preparing to enter Canada later this year, targeting British Columbia, Ontario, and Quebec.
