Dunstable Town Women FC will debut new home and away strips this season thanks to a sponsorship deal with local housebuilder Barratt Homes.
The developer, which is building the Linmere residential development near the club's base in Houghton Regis, funded the kits through The Barratt Redrow Foundation.
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The investment comes as women's football experiences significant growth across the UK.
Recent data shows 90% of UK schools now offer girls equal access to football, achieving a national target early.
Participation has also risen by 5% compared to pre-tournament levels after England's victory at the UEFA Women's Euro 2022 Final.
Marc Woolfe, Sales and Marketing Director at Barratt David Wilson North Thames, said the Lionesses' success has boosted local team numbers.
"We are hugely excited to be sponsoring Dunstable Town Women's FC," he added, wishing the team luck in their upcoming games.
Beyond the pitch, Dunstable Town FC runs the Improving the Lives of Others initiative, supporting 120 people weekly across eight community groups.
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The club also operates the #YouAreEnough programme to train mental health ambassadors.
Luke Mitchell, Director of Youth Section & Youth Development at Dunstable Town Women FC, noted that financial support like this enables the club to support women and girls in the football community.
"Funding new kits is a great way to back our team, giving our players that extra boost of pride as they take to the field next season," he said.
The sponsorship directly aids grassroots football during a period of heightened interest in women's sport.
Separately, Dunstable Town Council hosted its Around the World festival at Priory Gardens on May 16, 2026, featuring multicultural performances and workshops.
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Outgoing Mayor Councillor Sally Kimondo attended, calling the event a testament to community unity.
