A used 2024 Toyota Century SUV with low mileage has appeared for sale in Russia at a price that exceeds even a comparable Rolls-Royce Cullinan.
The listing on Auto. ru, spotted by Daily Motor, shows the vehicle at Royal Motors in Moscow.
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The asking price is 52,900,000 rubles, approximately $748,700 at current exchange rates.
That figure is 4.4 times the ¥27,000,000 ($169,900) starting price of the Century SUV in Japan.
It also clears the going rate for a lightly used Rolls-Royce Cullinan Series II on the Russian market.
Specs and Features
The 2024 Century SUV is left-hand-drive, has a single owner, and has covered 2,100 km (1,300 miles).
It features a full black exterior with 22-inch alloy wheels and red brake calipers.
Inside, the cabin is trimmed in brown leather with Alcantara on the headliner.
It has four individual seats, with the rear pair offering massage, ventilation, heating, electric legrests, and screens.
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Other amenities include a premium audio system, a glass roof, four-zone climate control, and a glass partition separating the passenger compartment from the cargo area.
Notably, it lacks the dimming rear windows that came with the 2025 update.
Under the hood, the Century SUV uses Toyota's TNGA-K platform with a 3.5-liter V6 plug-in hybrid powertrain producing 406 hp (303 kW).
It drives through an e-CVT and E-Four Advanced all-wheel drive. The 21.3 kWh battery allows up to 69 km (43 miles) of electric-only range.
Another listing from dealer AutoKing offers a left-hand-drive 2025 Century SUV with a bi-tone livery at a lower price of 38,500,076 rubles ($541,500).
The cheapest Century-badged model in Russia is a classic first-generation sedan from 1982, listed for 6,500,000 rubles ($91,400).
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Whether any wealthy Moscow buyer will pay a premium for the privilege of being seen in a Toyota remains to be seen.
