British drag artist La Voix appears as herself in the BBC soap opera EastEnders on Thursday, July 2, 2026, as part of the show's Pride celebrations.
The performer becomes central to a fictional rivalry between the Queen Vic pub and the Prince Albert gay bar.
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The guest star noted that the production crew allowed her to bring her standard performance style to the set.
"The majority of the scenes you'll watch were completely improvised," said La Voix.
"The team told me to treat it like a comedy gig and just roast the audience."
Career and Pride Advocacy
La Voix established her career after competing on Britain's Got Talent in 2014, later appearing on RuPaul's Drag Race UK in 2024 and Strictly Come Dancing in 2025.
She regularly performs at local Pride events across the United Kingdom, including her hometown festival.
"I remember I did the first ever Middlesborough Pride, which is where I'm from, just after I'd done Britain's Got Talent," said La Voix.
"They were doing a parade and they didn't even close the road."
The artist contrasted smaller events with larger celebrations she has headlined in major cities like London and Manchester.
"The market was in full swing in the middle of the street and we all just marched down!"
The entertainer expressed a desire to see LGBTQ+ visibility expand into smaller regional areas.
"There should be one in every little town and village as far as I'm concerned," said La Voix.
