Smorgasburg LA is bringing back its popular Ice Cream Alley pop-up for a 10th summer season at ROW DTLA.
The free weekly food market will run every Sunday from July 5 through September 6, 2026.
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What to Expect at Ice Cream Alley
The event operates from 10 a. m.
to 4 p. m.
, transforming part of the regular market into a dedicated showcase for independent frozen dessert makers. Visitors can find classic scoops, soft serve, gelato, and vegan options.
This year's lineup includes inventive treats like Ice Cream Tacos from SadGirl Creamery, featuring a Strawberry Tres Leches Shortcake Taco variation.
Other participating vendors include Moom Maam, Innamorata Gelato, Boutcha Gelatea, Bestie's Vegan Paradise, Churros El Bochito, Bernie's, and Swrlies.
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Sweet Lady Jane will also join, offering a first look at its new gelato lineup alongside its traditional cakes.
Special Event: Great Ice Cream Fair
Smorgasburg LA has scheduled the Great Ice Cream Fair for Sunday, July 19, 2026.
This one-day festival expands the celebration with exclusive frozen treats, live DJs, activities, and special surprises.
While frozen treats take center stage, standard savory food vendors will remain operational across the broader Smorgasburg LA market.
The event began as a single-day celebration for National Ice Cream Day before growing into a recurring two-month summer tradition that concludes on Labor Day weekend.
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Parking at ROW DTLA is free for the first two hours.
