Congo Brands Australia, the local distributor of the influencer-backed Prime drink brand, has been placed under administration following substantial financial losses.
Alice Fay Ruhe of Ruhe Group took control of the Melbourne-based company on Tuesday, July 7, 2026, according to an insolvency appointment.
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The company, launched in 2022 with backing from internet personalities Logan Paul and KSI, reported a net loss of $1.42 million for the 2024 financial year, as per documents filed with the Australian Securities and Investments Commission.
Financial records also show the distributor had $7.92 million in unpaid invoices while holding only $85,000 in liquid cash, the Herald Sun reported.
Creditors Meeting and Legal Action
A formal meeting for creditors has been scheduled for Friday, July 17, 2026, to discuss the ongoing administration process.
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In addition to internal debt, the distributor faces legal action from suppliers.
Packaging operator Orora has filed a wind-up application to recover outstanding debts, with a Federal Court hearing set for July 31, 2026.
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The administration marks a significant downturn for the once-popular beverage brand in Australia.
