Drugs like Metformin and rapamycin are used off-label despite lacking evidence in humans.
Anthropologist Dr. Abou Farman notes that researchers now focus on small scientific bits rather than living forever.
He sees a deeper connection: 'We can’t ignore the rise of longevity at a time when there is widespread fear about the end of the world.'
Research psychologist Dr. Ashley Lytle links the obsession to coping with chaos. 'When the world feels overwhelming, people double down on anti-aging,' she says.
Lytle observes internalized ageism at younger ages. Young women buy anti-wrinkle products, and twenty-somethings joke about 'old age' and 'dementia.'
The message is that showing any sign of aging is to be avoided.
Ads use inflammatory language like 'battle against aging,' framing it as a war rather than a natural experience.
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Gen Z and Gen Alpha, immersed in Instagram and TikTok, are especially targeted.
