Lamborghini has partnered with the studio behind the new Halo: Campaign Evolved to create a special Urus SE tribute to Master Chief.
However, the only version most fans can own is a 1:18 scale model worth $400.
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The one-off SUV, called the Master Chief 117 Edition, features a Halo-inspired livery in Army green with '117' motifs on the sides and tailgate.
It is based on the Urus SE plug-in hybrid.
Scale Model Giveaway
Xbox is giving away 30 of these 1:18 scale replicas to lucky fans. Each model is valued at $400.
To enter, follow Xbox on X, repost its recent Urus-related post, and tag #MasterChief118Sweepstakes.
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Entrants must be at least 18 and cannot reside in Cuba, Iran, North Korea, Syria, the Region of Crimea, or Russia.
The special Urus SE was created to promote the new Halo game, but it will not be available in the game itself.
However, the Halo-themed wrap will be added to Forza Horizon 6, where players can download it through the in-game Message Center.
It remains unclear whether Lamborghini plans to sell the actual Urus SE Master Chief 117 Edition.
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After its promotional duties, the wrap may be removed and the car returned to standard specification.