Honda's new Prelude coupe has found more buyers than the Subaru BRZ in the US this year, despite online criticism from enthusiasts.
From January to July 2026, Honda delivered 2,077 Preludes, while Subaru sold 1,785 BRZs—a gap of 292 cars.
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Mazda's MX-5 Miata led the segment with 5,984 sales during the same period, nearly three times the Prelude's total.
Enthusiast Backlash vs. Buyer Reality
When the Prelude was unveiled, many enthusiasts complained about its hybrid drivetrain and lack of a turbocharged engine from the Civic Type R.
They also questioned whether it deserved the iconic nameplate. However, sales figures suggest that buyers have different priorities.
The BRZ, with its rear-wheel drive, naturally aspirated boxer engine, and manual transmission, starts at $37,055 including destination.
The Prelude, by contrast, is a front-wheel drive hybrid with a focus on everyday usability, priced at $43,195 including destination.
Despite the higher price and different approach, the Prelude has outsold the BRZ, indicating that not all sports car buyers are looking for track-day performance.
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Honda's market research shows that the Prelude appeals to mature professionals, many of them women, who want a stylish commuter car—a demographic that the BRZ doesn't attract.
Toyota's GR86, the BRZ's twin, recorded 4,007 sales through June, down 26 percent year-over-year, but still ahead of the BRZ.
While the Prelude's victory over the BRZ is notable, it still trails the GR86 and the Miata in overall sales.
The sales data for July shows the Prelude at 354 units, while the BRZ sold 233 units.
The Miata led with 974 units, though its sales slipped 16.3 percent compared to last July.
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These numbers highlight the divide between what enthusiasts say they want and what buyers actually purchase.
