Subaru's WRX has made a remarkable comeback in 2026, with July sales more than tripling compared to the same month last year.
The brand delivered 54,454 vehicles in July, a modest 0.8 percent increase overall, but the standout performer was the WRX.
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WRX sales jumped 214.7 percent to 1,438 units, extending a strong run that saw June sales quadruple year-over-year.
This turnaround comes after years of lukewarm demand and criticism over styling and performance.
What Drove the Surge?
Subaru's decision to reintroduce a base model at $32,495 made the most affordable WRX $5,255 cheaper than last year's entry point.
Additionally, prices across the rest of the range were cut by between $2,710 and nearly $4,000.
These moves have clearly resonated with buyers, who are rediscovering the WRX as an affordable performance hero.
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While the WRX celebrates, its close relative, the Impreza, suffered a sales collapse of almost 40 percent, with just 1,458 units sold.
The WRX came within 20 units of matching the Impreza's sales, highlighting a shift in buyer preference toward the sportier model.
The Forester also delivered a stellar performance, with sales climbing 33.5 percent to 15,873 units, making it Subaru's bestselling model for the seventh consecutive month.
The Ascent enjoyed a healthy month, but the Solterra saw a significant decline.
The Solterra's drop is partly attributed to the arrival of two new electric models, the Uncharted and Trailseeker, as well as the loss of federal EV tax credits.
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The Outback, redesigned for 2026, fell 7.1 percent to 13,917 units as buyers transition to the new generation.
