Volkswagen has announced pricing for the redesigned 2027 Atlas, which arrives this fall with a starting price of $41,610 before a $1,525 destination fee.
That represents a $2,350 increase over the previous model, which started at $39,310 with a $1,475 delivery charge.
While the price hike is significant, the 2027 Atlas offers more luxury and power.
The entry-level SE trim now comes with genuine wood trim, leatherette seats with 12-way power adjustment for the driver, and a heated leather steering wheel.
Heated and ventilated front seats are also standard.
The SE features LED lighting, keyless entry, a motion-activated power liftgate, and 18-inch alloy wheels.
Inside, a 10.25-inch digital instrument cluster and a 12.9-inch infotainment system are paired with a dual wireless smartphone charger, a nine-speaker audio system, tri-zone automatic climate control, and ten-color ambient lighting.
A three-month trial of In-Vehicle Premium includes Wi-Fi, AirConsole gaming, myQ Connected Garage, and navigation with real-time traffic.
Standard driver assistance systems include Park Distance Control and the ID. Drive suite, which comprises Travel Assist, Emergency Assist, and Light Assist.
SE w/ Technology and SEL R-Line
The Atlas SE w/ Technology starts at $45,610 and adds illuminated door handles, glowing Volkswagen logos, remote start, 20-inch wheels, and a trailer hitch for up to 5,000 lbs (2,268 kg) towing.
Inside, it gains a 15-inch infotainment system, a rearview mirror with HomeLink, extended ambient lighting, and a 115-volt power outlet in the second row.
The SEL R-Line, priced at $52,110, features sportier bumpers, body-color side sills, a blacked-out grille, R-Line wheels, chrome window surrounds, and silver roof rails.
It also includes fancier LED headlights, a panoramic sunroof, and heated washer nozzles.
The cabin gets Varenna leather seats with 12-way power adjustment for both front seats, driver’s seat memory, heated and ventilated second-row seats, a head-up display, Discover Media navigation, stainless steel pedals, illuminated scuff plates, and 30-color ambient lighting with an organic spiral pattern on the dash.
SEL Premium R-Line and Powertrain
The range-topping SEL Premium R-Line begins at $56,610 and rides on 21-inch wheels.
It adds power folding mirrors with puddle lights that project the Volkswagen logo, Nappa leather seats with perforated headrests, patterned stitching, and a front massage function.
A 14-speaker Harman Kardon premium audio system with a subwoofer is also included.
All trims are powered by a turbocharged 2.0-liter four-cylinder engine producing 282 hp (210 kW / 286 PS) and 258 lb-ft (349 Nm) of torque, paired with an eight-speed automatic transmission.
Front-wheel drive returns 22 mpg city, 29 mpg highway, and 25 mpg combined. All-wheel drive drops to 20 mpg city, 27 mpg highway, and 23 mpg combined.
