Girlguiding has relaxed its uniform rules for the first time in 30 years, allowing members to wear just a top to be considered in uniform.
The change, effective July 27, 2026, prioritizes self-expression, belonging, and confidence.
The simplified dress policy follows feedback from a survey of 2,000 girls aged six to 16.
In the survey, 93 percent of respondents said they felt most comfortable when given the freedom to style themselves.
New Collection Designed with Member Input
The organization's first full uniform redesign in more than three decades was created with input from 55,000 girls and women across its Guides, Rainbows, Brownies, and Rangers branches.
Designed by HemingwayDesign, the updated collection combines traditional brand recognition with modern colors and prints across 30 garments and 15 accessories.
Prices start at £12 for a t-shirt.
Felicity Oswald, Girlguiding chief executive, emphasized the focus on individuality.
"The new range is all about providing girls with the freedom to express themselves, whilst feeling part of our amazing organisation," she said.
The updated attire integrates practical functionality, including hidden waistband pockets, thumb holes, and badge sashes that double as cross-body bags.
"With practicality, comfort and sustainability at the very core of the designs, we know that self-expression and confidence go hand in hand," Oswald added.
Oswald noted that the policy update aims to foster strong social ties among members.
"The introduction of the new uniform is designed to further nurture that confidence and foster a true sense of belonging," she said.
Broadcaster and Girlguiding ambassador Angellica Bell highlighted the versatility of the new clothing line for members and adult leaders.
"It gives girls and volunteers the freedom to style it the way that suits them," she said.
Bell praised the detailed planning behind the design elements and inclusive approach. "The range is filled with playful, bold colours and practical designs, including secret pockets.
It’s clear to see just how much thought has gone into the co-creation of this inclusive, eco-friendly collection," she said.
The ambassador added that the flexibility encourages personal identity within the group. "The new uniform empowers girls and volunteers to embrace their individuality," Bell said.
Girlguiding was formed 116 years ago with an original uniform consisting of a blue skirt, stockings, jumper, and neckerchief.
There have been nine redesigns over its history.
The prior update occurred in 2000 by designer brand Ally Capellino, which required formal blouses with skirts or trousers alongside polo shirts and hoodies.
Existing members are not required to purchase the new range immediately and may wear current uniforms until replacement is needed.
The charity is hosting free summer workshops where old uniforms can be upcycled into new accessories.
Girlguiding serves approximately 300,000 members aged four to 18 along with 80,000 volunteers.
The policy update comes amid varied responses from volunteers regarding organizational rules, including policy debates surrounding transgender adult volunteers in women-only roles, though the charity noted it does not collect gender identity data on its members.
