Hyundai's Boulder concept, unveiled at the New York Auto Show, previews its first body-on-frame vehicle.
A patent image filed in India may show the production version ahead of its debut.
The boxy design borrows cues from both the Ford Bronco and Jeep Wrangler.
It embraces Hyundai's 'Art of Steel' design language but is more brutal and utilitarian than its road-going SUVs.
Up front, a bluff hood meets a full-width panel with small rectangular headlights and vertical LED signatures.
A substantial lower grille, exposed recovery points, and a skid plate sit below.
In profile, the Boulder looks like a futuristic Mars Rover with boxed wheelarches, chunky cladding, and slab-sided doors.
It rides on huge 37-inch tires.
The rear is stubby and upright, retaining the concept's external-mount spare wheel and roll-down rear glass.
Rounded A-pillars near the roof and contrasting rear pillar trim add visual intrigue.
Interior and Technology
While no patent images of the interior have surfaced, it will likely mirror the concept's aesthetic. Expect a broad horizontal dash with exposed structural elements and chunky switchgear.
Five- or seven-seat configurations are likely, with an emphasis on durability rather than premium fit-out.
The concept's four configurable displays may be replaced by a large central screen running Pleos Connect.
The Android Automotive-based system includes connected navigation, an app marketplace, OTA updates, and Gleo AI voice assistance.
Physical controls would be retained for low-range, differential locks, and terrain mode settings.
Platform and Powertrains
Hyundai has confirmed the Boulder uses a body-on-frame architecture made from US-produced steel.
Core details remain under wraps, but it may share hardware with the Kia Tasman, though official messaging points to a new US-focused program.
Likely powertrains for North America include a 330 hp 2.5-liter turbocharged petrol-electric hybrid, a 400 hp plug-in hybrid, and fully electric options.
Other markets could get the Tasman's 207 hp 2.2-liter turbo diesel with an 8-speed auto.
Off-road equipment will include four-wheel drive with front and rear diff lockers, low-range gearing, independent front suspension with a solid-axle rear, and tank-turn functionality.
Rivals and Reveal
If approved, the Boulder would compete with the Jeep Wrangler, Ford Bronco, Toyota 4Runner, and Land Rover Defender.
Hyundai has committed to bringing 36 all-new and refreshed vehicles to America by 2030.
Reports suggest it could be built at Hyundai Group's HMGMA plant in Georgia, where the Ioniq 5 and Ioniq are currently produced.
The patent activity indicates a body-on-frame SUV is on the way.
