Kansas City has achieved the highest television ratings among all American host cities midway through the 2026 FIFA World Cup, according to data released by FOX Sports on June 28, 2026.
The midwestern metropolitan market recorded a 3.80% household rating and a 29 share, surpassing viewership percentages in Boston, Austin, Dallas, and San Diego.
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Local interest surged during the group stage as Kansas City yielded the top domestic ratings for the United States men's national team matches against Paraguay and Australia.
The high local engagement coincides with major tournament milestones at Arrowhead Stadium, which is scheduled to host a Round of 32 match between Ghana and Colombia on July 3, followed by a quarterfinal fixture on July 11.
National broadcasting figures also reached unprecedented levels during the opening weeks of the tournament, driven by favorable evening time slots and expanded out-of-home measurement tracking from Nielsen.
The initial United States group-stage match against Paraguay attracted 18 million viewers on Fox Sports, establishing a new record as the most-watched English-language soccer broadcast in American television history.
Regional Viewership Trends
A regional survey conducted by Morning Consult between June 16 and June 22 quantified local viewer behavior, polling 850 registered voters in Utah regarding their tournament interest.
The data indicated that 52% of respondents identify as either avid or casual soccer fans, placing the sport behind American football, basketball, baseball, and hockey in regional popularity.
