Toyota's best-selling RAV4 has seen a sharp sales decline this year, but the culprit isn't weak demand.
Through the first six months of 2026, RAV4 sales dropped 35.7 percent to 153,955 units, compared to 239,451 in the same period last year.
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June sales were down 12.1 percent to 32,350 units.
The drop stems from production issues.
Toyota is retooling its Kentucky plant to build the all-new RAV4, and overseas production cuts due to geopolitical tensions have further squeezed supply.
The company announced it will cut overseas production by roughly 100,000 units through February 2027.
Supply Constraints, Not Buyer Interest
According to AutoForecast Solutions, RAV4 output fell by about 86,400 units between January and May compared to last year.
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Dealers are struggling to keep the SUV in stock, with some measuring inventory in hours rather than days.
Despite the RAV4's struggles, overall Toyota brand sales in the US rose 1.5 percent in the first half.
Other models like the GR 86, Prius, and Land Cruiser also saw declines, but strong performers offset the losses.
Lexus, however, faced a tougher period.
Its first-half sales fell 5.2 percent, with steep drops for the RC, ES, LS, and LC models.
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The IS was a bright spot, posting a 42.7 percent gain to 14,071 units.
