McDonald's is launching a limited-time BT21 Happy Meal at participating U. S.
restaurants starting July 14.
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The promotion introduces the character line developed by K-pop group BTS to domestic boxes for the first time.
Collectibles and Digital Experience
The meal includes one of 10 random collectibles equipped with keychains. Each toy features a scannable QR code that unlocks an interactive digital music experience at HappyMeal.
com.
Eight of the toys represent individual animated characters created by BTS members in collaboration with Line Friends: Chimmy, Cooky, Koya, Mang, RJ, Shooky, Tata, and Van.
The remaining two options feature a group ship design and a poster with stickers.
This campaign marks the third BTS-related collaboration for the fast-food chain.
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Previous partnerships include a 2021 global meal deal and a 2025 TinyTAN promotion, following an earlier K-pop themed box modeled after a Netflix film.
Public anticipation has grown rapidly on social media after the corporate announcement. One Instagram user commented, "Looks like I'll be going to McDonald's every day again."
Another wrote, "Suddenly i need 7 happy meals."
International fans have expressed hope for a broader release, but the current distribution remains limited to U. S.
locations while supplies last.
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The BT21 characters previously appeared in Asian market Happy Meals in 2023, but the July 14 launch marks their official debut across standard domestic menus.
