Volkswagen has announced pricing for the redesigned 2027 Atlas, which arrives this fall with a starting price of $41,610 before a $1,525 destination fee.
That represents a $2,350 increase over the previous model, which started at $39,310 with a $1,475 delivery charge.
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While the price hike is significant, the 2027 Atlas offers more luxury and power.
The entry-level SE trim now comes with genuine wood trim, leatherette seats with 12-way power adjustment for the driver, and a heated leather steering wheel.
Heated and ventilated front seats are also standard.
The SE features LED lighting, keyless entry, a motion-activated power liftgate, and 18-inch alloy wheels.
Inside, a 10.25-inch digital instrument cluster and a 12.9-inch infotainment system are paired with a dual wireless smartphone charger, a nine-speaker audio system, tri-zone automatic climate control, and ten-color ambient lighting.
A three-month trial of In-Vehicle Premium includes Wi-Fi, AirConsole gaming, myQ Connected Garage, and navigation with real-time traffic.
Standard driver assistance systems include Park Distance Control and the ID. Drive suite, which comprises Travel Assist, Emergency Assist, and Light Assist.
SE w/ Technology and SEL R-Line
The Atlas SE w/ Technology starts at $45,610 and adds illuminated door handles, glowing Volkswagen logos, remote start, 20-inch wheels, and a trailer hitch for up to 5,000 lbs (2,268 kg) towing.
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Inside, it gains a 15-inch infotainment system, a rearview mirror with HomeLink, extended ambient lighting, and a 115-volt power outlet in the second row.
