Ferrari's first electric car, the Luce, has sparked debate, but now the Italian automaker is turning that into a fundraising opportunity.
The very first production example, known as "Chassis 0," will be auctioned during Monterey Car Week in August.
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RM Sotheby's will handle the sale, estimating the one-off EV is worth more than $1.1 million.
That's a significant premium over the standard Luce, which costs $640,000.
All proceeds from the auction will go toward educational initiatives supported by The Ferrari Foundation. This charitable angle could help push bidding even higher.
Unique Tailor Made Specification
The Luce up for auction has been curated by Ferrari's Tailor Made personalization division. The design revolves around light and how it changes the appearance of surfaces.
The exterior features a bespoke Madreperla Semi-Gloss finish with a dedicated Tailor Made pigment.
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Depending on lighting and viewing angle, the paint produces shifting reflections between green and violet tones.
Ferrari notes that the complexity of the finishing process means every application develops its own character.
Inside, the cabin continues the theme with Perla Le Mans metallic leather paired with Grigio Corvara secondary trim pieces.
The metallic leather was developed exclusively for the Tailor Made program, chosen for its appearance and ability to enhance brightness.
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The car also gets color-coded five-spoke wheels and bespoke brake calipers, plus a unique plaque identifying it as the first production chassis.
