Honda is reportedly planning a new model that revives the Crosstour concept: a lifted Accord hatchback aimed at Subaru Outback buyers.
The vehicle, internally referred to as the Accord SUV, could enter production around mid-2029 at Honda's Marysville, Ohio plant, according to sources cited by Automotive News.
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Not a Conventional SUV
Despite the SUV label, the Accord SUV is not expected to be a traditional SUV slotting between the CR-V, Passport, and Pilot.
Instead, it will be a raised Accord hatchback with larger wheels and tires, increased ground clearance, and a more practical cargo area, while retaining the sedan's long-wheelbase platform.
The new model will likely share Honda's next-generation hybrid powertrain with the redesigned Accord sedan, which is expected to arrive around the same time.
Honda plans to have 15 hybrid models globally by 2030, and the Accord is expected to become hybrid-only by 2031.
Targeting Subaru Outback Shoppers
Dealers reportedly see Subaru as the primary competitor.
Edmunds analyst Ivan Drury noted that the Outback was consistently among the top 10 vehicles purchased by customers leaving Honda between 2020 and 2025.
Honda currently lacks a direct rival for the Outback, making this model a strategic addition.
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One Honda dealer described the potential customer as someone "ready to move on from a sedan but not quite ready to make the full plunge into an SUV."
