Superbike Factory, a used motorcycle retailer with six locations across England, entered administration on July 20, 2026, ceasing all trading immediately.
The collapse resulted in 273 employees losing their jobs, according to administrators KR8 Advisory Ltd.
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The sudden closure has left many staff facing redundancy, while a few remain to assist in asset sales.
Customers who had purchased motorcycles in full but had not yet received delivery are now uncertain about the status of their payments and bikes.
Customers Left in Limbo
Chris Mudie from Crowland paid over £5,000 for a Triumph Trophy 1200 on July 9 and was expecting delivery on July 22.
He said, "We've paid for the bike, it was ready to be delivered. I don't earn a lot, and that was our life savings, so to speak."
He learned about the administration through third parties rather than from the company directly.
Darren Booth, 55, from Baildon, bought a 2011 Harley-Davidson Dyna Wide Glide after waiting three years to return to riding.
He stated, "I took out enough money for this motorbike from my pension, which makes it even more heartbreaking as that has now gone missing."
Booth had paid a deposit and full balance in mid-July but struggled to get updates as the company's troubles emerged.
Booth added, "I've been in touch with the administrators via email and telephone.
I've been in touch with Trading Standards and Citizens Advice and into my bank twice – so I'm doing all I can – but it's a case of just waiting to see."
