Premier Padel is set to make its United Kingdom debut with the London P1 tournament at Olympia London from August 4 through 9, 2026.
The event features a £410,000 prize fund as participation in the racket sport continues to surge nationwide.
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TNT Sports and HBO Max have acquired live broadcast rights across the UK and Ireland.
HBO Max will stream the full tournament, while TNT Sports 4 will provide linear coverage from the round-of-16 on August 6 through the finals on August 9.
French sporting goods retailer Decathlon has joined as the official retail partner, managing on-site merchandise and equipment through its in-house brand Kuikma.
Broadcast Partnership a Gamechanger
Trojan Paillot, vice president for rights, syndication, and commercial development at WBD Sports Europe, highlighted the broadcaster's commitment to expanding audiences.
"As a premium multi-sport broadcaster, we have a proven track record of broadening audiences around the widest range of events while elevating coverage through our passionate approach to sports storytelling across our highly scaled channels and platforms," he said.
Paillot added: "The momentum behind padel continues to grow so we’re delighted to benefit from this by partnering with Premier Padel to showcase the very best of the sport and its athletes for our viewers, increasing its visibility and supporting its continued expansion both on the courts and on screens around the country."
Rob Mitchell, vice president of commercial at Premier Padel, called the partnership a gamechanger.
