Nike has launched its new women-focused apparel line, the Studio Fleece Collection, alongside the men's Solo Fleece line.
The campaign features track star Sha'Carri Richardson, along with athletes Alysa Liu, Jazzy Davidson, Moses Itauma, Lauren James, and Reece James, as well as artists Karina and Yeat.
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Before release, Nike tested the Studio Fleece line on more than 300 women globally to refine softness, structure, comfort, color performance, and versatility.
Collection Details
The Studio Fleece collection includes crewnecks, quarter-zip sweatshirts, full-zip and pullover hoodies, shorts, and sweatpants. These items come in lightweight, mediumweight, and heavyweight fabrications.
Meanwhile, the men's Solo Fleece line offers hoodies, crewnecks, sweatpants, and shorts. All items are available at Nike.
com.
The brand designed these everyday wardrobe essentials to transition through daily activities. The campaign visual centers around Richardson's signature platinum-blonde hairstyle.
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"I enjoy the fact that it's super comfortable and it looks good, kind of like myself," said Sha'Carri Richardson, sprinter.
"I look good and I make sure I'm comfortable at all times."
The apparel collection aims to combine functionality with personal expression for daily wear.
"The best of sportswear shows up in Studio Fleece: essential silhouettes decisive in their craft, with unlimited opportunity for self-expression," said Mellány Sánchez, Nike Global Styling Director.
"The beauty of the collection's design is it adapts to how women move throughout their day.
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The fits and weights feel both functional and ready to perform—anywhere, anytime."
