Club Deportivo Guadalajara and Nike officially presented their new home and away uniforms for the upcoming Apertura 2026 Liga MX season on July 16, 2026.
The launch marks the beginning of a multiyear partnership between the Mexican club and the American sportswear brand, replacing Puma after nine years.
New Kit Details
The classic home kit features traditional red and white vertical stripes on the front and sleeves, paired with a distinct blue polo collar.
Designed with Nike Aero-FIT technology, the jersey integrates cooling open-mesh zones directly into the fabric to enhance airflow and player performance on the field.
Forward Armando Gonzalez highlighted the historical importance of the new uniform during the official presentation.
"Este jersey honra la historia que nos trajo hasta aquí y el futuro que estamos decididos a construir," he said, emphasizing the responsibility of representing millions of Chivas fans worldwide.
The player-version jersey carries a retail price of 2,999 pesos.
The collection becomes available across Mexico starting July 16 through Nike and Chivas digital platforms, with a global commercial release set for July 22.
Complementing the main kit, the all-white away uniform introduces a modern gradient effect on the club crest, manufacturer logo, and sponsor branding.
Historical scorer Alicia Cervantes shared her initial reaction to wearing the modern away kit, expressing excitement for fans to make it their own.
Distribution Delays
Despite the excitement surrounding the release, season ticket holders face distribution delays.
Journalist Jesus Bernal reported on social media that season ticket holders, known as chivabonados, will not receive their jerseys until October 2026 or February 2027 due to phased delivery schedules following the brand transition.
The club confirmed to affected fans that deliveries are structured in three stages based on size selection dates.
Shipping details will follow without requiring visits to Akron Stadium.
Upcoming Season
Following an impressive Clausura 2026 run to the semifinals, Chivas enters the Apertura tournament under manager Gabriel Milito with new roster additions Jordan Carrillo and Kevin Castaneda.
The team debuts the new Nike uniforms on Saturday, July 18, 2026, when they visit Toluca for the opening match of the season.
