Ford has officially named its upcoming electric midsize truck the Fathom. The standard-range model will start at $28,350, with pre-orders opening in early 2027.
The Fathom is the first vehicle built on Ford's flexible Universal Electric Vehicle (UEV) architecture. It aims to attract mainstream buyers with its aggressive pricing.
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Adding the $1,595 destination charge brings the total to $29,945. This keeps the truck under the $30,000 mark, excluding taxes, title, registration, and fees.
For comparison, the Slate Auto starts at $24,950 for a bare-bones version with crank windows and no speakers.
Its destination fee of $1,450 brings its total to $26,400, making the Fathom $3,545 more expensive.
Ford will begin accepting pre-orders in early 2027, with initial customer deliveries expected later that year.
The name "Fathom" means to penetrate and understand possibilities previously thought out of reach.
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Ford says this reflects the engineering effort required to make an affordable electric truck commercially viable.
Features and Production
The Fathom offers more passenger volume than a Toyota RAV4, seating five adults. It also includes a frunk and a bed for cargo.
Standard equipment includes a large touchscreen, bidirectional charging, a digital key, and Apple Maps. Every truck will be capable of the BlueCruise hands-free driving suite.
Production will take place at Ford's Louisville Assembly Plant in Kentucky.
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This is a developing story, and more details are expected as the launch approaches.
