Lloyds Banking Group announced on July 1, 2026, that it is phasing out the 173-year-old Halifax brand.
The move involves terminating new account openings and transitioning all existing customer accounts to the Lloyds banner.
The decision aims to simplify the group's portfolio amid shifting digital banking habits. Halifax signage will be removed from 190 of its 531 branches starting in early 2027.
The group confirmed that no branches will close and no job cuts will occur. Branches will either be rebranded or shifted to nearby Lloyds locations.
Brand Consolidation Details
While Halifax and Lloyds have competed directly across England, Wales, and Northern Ireland, the Bank of Scotland brand will be retained north of the border.
Lloyds merged its backend operations in 2025, allowing joint branch access.
This consolidation is the final step in streamlining its high-street business. The Halifax brand began in 1853 as the Halifax Permanent Benefit Building Society in West Yorkshire.
It became the world's largest building society, demutualized in 1997, merged into HBOS in 2001, and was acquired by Lloyds during a 2009 government-brokered rescue deal.
Halifax Intermediaries will rebrand to Lloyds Intermediaries by 2027.
Mortgage brokers will gain access to the Lloyds Premier current account mortgage discount on Halifax mortgages starting July 7, 2026.
Brokers can also write product transfer business for existing Lloyds mortgage customers for the first time.
Jas Singh, Lloyds Banking Group’s chief executive of consumer relationships, said customers will keep everything they know and love today, including the same app design, branch staff, sort code, and account number.
Customers do not need to take action and will be contacted directly regarding the upcoming changes.
Singh added that as Lloyds customers, they will get the best innovation and experiences the bank offers.
The bank confirmed it remains committed to Yorkshire and the Humber, maintaining its office at Trinity Road where approximately 3,000 employees are currently based.
Esther Dijkstra, managing director of intermediaries at Lloyds Banking Group, said brokers play a vital role in helping customers navigate important financial decisions.
She noted that existing login details, broker support teams, and business development managers will remain unchanged during the transition.
Further operational updates regarding commitments to external brokers are scheduled to be released next week.
