Indiana Fever guard Caitlin Clark has secured the No. 2 spot for the most basketball jerseys sold in the United States, according to retail data from Fanatics tracking sales since 2024.
The 24-year-old professional athlete has surpassed prominent NBA figures including LeBron James, Luka Dončić, and Victor Wembanyama, placing herself directly behind Golden State Warriors guard Stephen Curry.
Historic Merchandise Milestones
The commercial milestone follows historic merchandise achievements for the guard.
Her Indiana Fever jersey sold out in less than an hour after she was selected first overall in the April 2024 WNBA Draft.
Retail data reveals that the draft-night acquisition marked the fastest-selling jersey in Fanatics history across any professional sport.
The rise in merchandise sales correlates with significant television viewership metrics driven by the guard since her collegiate career.
The NCAA Women’s National Championship game featuring Clark drew an average of 18.9 million viewers and peaked over 24 million, outpacing the men's national final between UConn and Purdue which attracted 14.8 million viewers.
Her regular-season professional appearances continue to generate substantial audiences.
High-profile WNBA matchups against the Chicago Sky drew 2.7 million viewers, and the 2026 season-opener against the Dallas Wings drew 2.49 million viewers.
Regular-season broadcasts on NBA TV featuring Clark and the Indiana Fever in 2025 averaged approximately 624,000 viewers, representing a 150% increase over the network's standard regular-season average of 249,000 viewers.
The high retail figures emerged alongside public scrutiny regarding league marketing decisions after a WNBA social media graphic omitted Clark from a promotional advertisement for a game against the Seattle Storm.
The official league graphic featured Seattle's Zia Cooke and Indiana backup guard Raven Johnson instead of the starting rookie guard.
"Was Michael Jordan ever not the lead graphic on any Bulls game when he was a member of the team?"
asked OutKick founder Clay Travis.
"You can say this is a small thing, but I would guarantee you Bill Cartwright, Luc Longley & Bill Wennington never got the promo graphic over Jordan," Travis said.
Following the promotional omission, Clark recorded 21 points and 10 assists during an 89-78 victory over Seattle while Johnson went scoreless in 17 minutes of play.
The commercial momentum has contributed to a reported 1,000% surge in overall WNBA merchandise sales during her third professional season.
