You saved my house. You saved my family,’” Hendrick said.
He attributed his leadership philosophy to values learned growing up on a family tobacco farm, where mutual aid was essential.
“I grew up on a farm, and you had to count on your neighbors. So, you couldn’t do everything yourself.
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My mom and dad taught me that,” he said.
The retention approach also extended to corporate sponsors, creating long-term NASCAR partnerships.
Axalta first signed as primary sponsor for the No. 24 Chevrolet under the DuPont brand in November 1992 and recently extended its commitment through 2027.
“They took a chance on us nearly three decades ago, and it’s been an incredible relationship ever since,” Hendrick said.
Longtime driver Jeff Gordon joined Hendrick Motorsports for the final race of the 1992 season, became an equity partner in October 1999, and later transitioned to vice chairman and co-owner.
“In many ways, it’s my home and the people here are my family,” Gordon said.
Modern drivers also benefit from stable backing.
NAPA signed as Chase Elliott’s primary sponsor in 2014, with a multi-year majority sponsorship confirmed at the NAPA EXPO in Las Vegas.
“None of this is possible without NAPA,” Elliott said.
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Uniform supplier UniFirst will enter its 11th year of partnership with Hendrick Motorsports in 2026, marking its fifth year as a primary sponsor for the No. 9 car.
