Mexico national soccer team jerseys are nearly sold out across multiple retail outlets as the undefeated squad prepares to face Ecuador in the FIFA World Cup Round of 32 on Tuesday, June 30, 2026.
According to USA Today, the high demand follows Mexico winning all three of its group stage matches against South Africa, South Korea, and Czechia, marking its first knockout round attempt since 1986.
Retailers report that the official kits, which Fox Sports recently declared the winner of the 2026 FIFA World Cup Kit Bracket over the United States, are flying off store shelves globally and locally.
In Soledad, California, small businesses experienced a significant surge in sales and foot traffic immediately following the opening tournament victories for both the United States and Mexico national teams.
"We've been busier than usual, especially with the World Cup going on," said Gilberto Rodriguez, owner of Rodriguez Sports.
"We got the jerseys in on time. It was calm at first, but then all of a sudden we started to sell everything."
The sporting goods store, operated by Rodriguez and his wife Miriam, struggled to keep the iconic green and black El Tri jerseys in stock due to the unprecedented local tournament fever.
"We sold out twice," said Miriam Rodriguez, who is anticipating more fans to roll in before the final match in group play for both Mexico and the USA.
Local soccer fans tracking the tournament expressed immense enthusiasm for the geographic advantages of the multi-nation North American hosting format shared between the United States, Mexico, and Canada.
"I think it's really exciting," said Ivan Estrada, a customer browsing local apparel options. "I feel like it's gonna give us an advantage for our teams.
I like seeing all the cultures in the U. S.
I've seen videos of Scottish people in Boston, those are pretty fun."
While Estrada hopes for a Mexican championship run, he noted that historical powerhouses like France remain heavy favorites to secure the global title.
"But a guy can dream," Estrada said.
Beyond merchandise sales, regional hospitality venues such as the Cruz de Madera Taproom capitalized on the tournament by hosting free community watch parties to generate high customer turnout.
"We did expect a good crowd, but we didn't expect to be that packed," said Gilbert Cruz, co-owner of Cruz de Madera Taproom.
"We were pretty happy to be able to see the turnout, be able to see the community come together with this sporting event."
The business owners adjusted their operational strategy to ensure the establishment remained family-friendly and accessible to patrons of all ages during the international soccer matches.
"If you're thinking business wise, it would not be a good idea to only do 21 and over in such a small community," said Karen Cruz, co-owner and business consultant.
"We also want to not just be a taproom and be known that we sell beer, but that we have a spot where you can bring your kids, you can bring your family and you can enjoy a good time."
