Starbucks is expanding its viral drinkware lineup with a new limited-edition Pink Bearista Glass Cold Cup.
The cup will be available at select international locations starting Thursday, July 9, 2026.
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Early online access begins July 9 for Starbucks Rewards Reserve members.
A broader rollout at select stores in the United States, Canada, Asia Pacific, Europe, the Middle East, and North Africa follows on Tuesday, July 13, 2026.
The glass cup features a pink bear wearing a hat with a strawberry straw topper. It retails for $32.95.
To manage high demand, Starbucks enforces a strict two-item purchase limit per customer both in-store and online through the Starbucks Shop.
New Merchandise Collection
Alongside the cup, Starbucks introduced a comprehensive merchandise line inspired by its popular 2016 coconut milk-based Pink Drink.
The collection includes themed water bottles, tumblers, keychains, belt bags, hair clips, and hats.
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Company officials stated that the collection aims to leverage the long-term popularity of the beverage franchise while introducing a cheerful aesthetic to their retail product selection.
"Pink Drink is one of the most beloved Starbucks beverages and the fandom continues to grow," said Kap Pitarys, who leads merchandise strategy for Starbucks.
Pitarys noted that the creative team intended to directly translate customer enthusiasm into the physical design of the accessories and drinkware.
"There's a mood-boosting piece to it," Pitarys said. "We just wanted to take what people love and make sure that it threads through the collection."
The new cup follows the original green-capped Bearista cup released in November 2025 for $29.95.
A soccer-themed version debuted earlier in July 2026 to tie into the ongoing World Cup tournament.
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The items will remain available at participating brick-and-mortar stores and online platforms exclusively while supplies last.
