⌂ Home News Kelela Blends Shoegaze and Dance on Third Studio Album New Avatar

Kelela Blends Shoegaze and Dance on Third Studio Album New Avatar

Kelela Blends Shoegaze and Dance on Third Studio Album New Avatar
Kelela New Avatar album cover
A A Text Size16px

Recounting a situation where a brand threatened to cancel a partnership shoot, she noted their retreat after she stood her ground.

"After I said something they were like, actually, don't worry about it. I didn't even have to pay the money back.

They were just like, we don't want to fuck with the [bottom] line."

Navigating these dynamics has sharpened her focus.

"The intersections that I have to deal with actually provide me with more mental fortitude and stability and clarity around what's happening," she said.

"I feel like part of my talent is my ability to hone in on a nuanced reality… I think the poetry comes in what I'm saying, how specific I'm being about a feeling."

Reflecting on whether mainstream popularity was ever a temptation, she said: "In the beginning that was like what I thought I was doing, but then I was like, 'Oh, I guess I just actually really want to make avant-garde music.'

>>> Body Image Struggles and Steroid Abuse: Jamie Mantzouridis' Journey

That is more important to me than like getting the numbers on the board and having the biggest career because that's actually the delicious thing, that's the juicy thing."

A
Editors Team
Author: Angkasa Pura
📰 Latest Updates