Nissan is preparing to discontinue the Altima sedan and the Rogue Plug-In Hybrid, according to a senior executive.
Ponz Pandikuthira, Nissan Americas Chief Product & Planning Officer, revealed the news in an interview with Wards Auto.
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The Altima has been a staple of Nissan's lineup for 34 years, but sales have been declining sharply.
In 2019, Nissan sold over 200,000 Altimas annually in the United States. That number dropped to 92,809 last year.
Through the first six months of 2026, dealers moved only 42,288 Altimas, a 31.9% decline from the same period in 2025.
Pandikuthira said the new, more “grown-up” Sentra will satisfy Nissan's remaining sedan demand.
The Sentra is performing far better, with 75,549 units sold through June, down 11.7% year-over-year but easily outpacing the Altima.
Nissan also confirmed the end of the Rogue Plug-In Hybrid, a rebadged Mitsubishi Outlander PHEV.
Pandikuthira explained the model served a specific purpose: to quickly bring a hybrid to market and gauge demand.
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He noted that if shoppers see the Rogue doesn't offer a hybrid, they may not visit the dealer.
The Rogue PHEV will be replaced by the new Rogue e-Power, which Pandikuthira promised will have a “very attractive price point with good fuel economy.”
These cuts are part of Nissan's broader “Mobility Intelligence for Everyday Life” strategy, which aims to eliminate 11 low-performing models.
Earlier this year, the company announced plans to reallocate investments to growth areas.
Pandikuthira also mentioned that the Ariya remains available in Canada, and Nissan is considering bringing it back to the U.
S.
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He hinted at upcoming body-on-frame models, including new versions of the Frontier and Xterra, as well as potential three-row SUVs for Nissan and Infiniti, offered with both internal combustion and hybrid powertrains.
