He pointed to Bartlett's promotion of products from companies in which the host maintains financial stakes.
"Getting shares in Huel and then hawking Huel without saying that he's got shares in it," said Ferns.
Ferns added that audience perceptions often differ regarding commercial disclosures.
"We'd see that as cynical, but I'm sure he'd just see it as him being a businessman," said Ferns.
Other online analysts highlighted the program's positioning within mainstream culture. "He's a mainstream interviewer who presents himself as a neutral platform," said Lola Aurelia, video creator.
Aurelia addressed the broader reach of alternative viewpoints hosted on the show.
"However, he increasingly platforms ideas that also circulate within the manosphere, and because his audience is so much more mainstream, these ideas reach people who would never actively seek out manosphere," said Aurelia.
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Bartlett continues to expand his media operations through production ventures, software ventures, and his role as an investor on BBC One's Dragons' Den.
