Labor and delivery nurse and social media personality Jen Hamilton has launched a new apparel collection, pledging all profits to charities supporting women in need.
The collection debuted on July 23.
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Through the end of August, 100 percent of proceeds will go to organizations that help women rebuild their lives after difficult transitions.
The campaign follows Hamilton's announcement in June that she and her husband of nearly 15 years, Brian Hamilton, decided to separate.
Hamilton, who has over 4.9 million followers on TikTok, designed the merchandise around themes of resilience and starting over.
In a promotional video, she explained her motivation.
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“One thing I love to do is take something terrible that is happening and turn it into something good for other people,” Hamilton said.
She added that she is fortunate to have had the resources to leave a situation she didn't need to be in, and noted that many women do not have that advantage.
Hamilton is a board-certified nurse and author of the book "Birth Vibes."
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She often uses redemptive storytelling on her platform and has publicly identified as a Christ-follower, saying her faith guides both her nursing career and online content.
