"3.99 for a friendly match? I think this will yield few viewers," said Ronald, an Ajax supporter.
Other supporters expressed frustration over the increasing fragmentation of sports broadcasting rights.
"Then I just will not WATCH. I already have so many streaming services that I am starting to get a bit allergic to it.
Ziggo for European football and of course ESPN for the league. I will skip KIJK.
It is just a friendly match.
I am willing to pay a bit more for football, but then pay my club double the amount in TV rights," said an anonymous fan.
The fixture serves as the final summer friendly for Ajax.
The Amsterdam club previously played matches against Panathinaikos, AEK Larnaca, VfL Bochum, Olympiakos, and Burnley, which were broadcast without additional fees on official club channels and Ziggo Sport.
Before traveling to Volendam, Ajax faces FK Vojvodina in the second qualifying round return leg of the Conference League on Thursday evening, following a 4-1 victory in the first leg in Serbia.
Ajax manager Míchel Sánchez reflected on his initial weeks with the squad ahead of the competitive matches.
"A player who presses gives energy to the team," said Sánchez.
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Should Ajax advance past FK Vojvodina as expected, the club is scheduled to face Irish side Shelbourne FC in the third qualifying round.
