"Our prices are in a good place and we will now be working hard to protect the consumer and making sure that we can offer that value throughout the rest of the year," said Currie.
The company hedged 90% of its energy expenses for the current year to buffer operations against volatile energy markets while expanding retail partnerships for its bake-at-home product range.
"We have gone out... to demonstrate that this is not the case," said Currie.
Operational focus will remain centered on high-traffic areas to minimize internal sales competition among proximate bakeries. "There remains significant headroom for further growth," she added.
The business expects full-year underlying pre-tax profits to align with 2025 levels of £172 million, balancing supply chain investments against current consumer market conditions.
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"These launches reflect our focus on relevance and innovation, while staying true to the familiar quality that customers expect from Greggs," said Currie.
"We have become more resilient as we have seen hot weather become more of a normality at certain points in the UK."
Market analysts highlighted that consumer preference for lower-cost takeaway items has buffered the retail chain against broader financial pressures.
"There's still healthy appetite for affordable treats," said Susannah Streeter, chief investment strategist at Wealth Club.
"It's also proving nimble at keeping pace with the latest food trends, showing it can compete with far more premium cafes."
"The iced matcha latte has emerged as one of the hits of its latest menu revamp, demonstrating that the bakery chain can blend social media-inspired tastes with its trademark value offering," Streeter added.
