"We're embracing the full spectrum of human potential, and that begins with transparency, science and choice," said D'Souza.
He argued that anti-doping systems are corrupt and archaic, stating that the new framework provides a safer and more equitable environment for athletes.
Data released from a February training camp in Abu Dhabi showed that 91 percent of participating athletes used testosterone, 79 percent utilized human growth hormone, and 41 percent used erythropoietin.
Organizers stated these substances are approved by the U. S.
Food and Drug Administration and administered under strict clinical supervision, though four athletes are reportedly competing naturally.
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The company behind the event also expanded its business model in March by launching an online personalized medicine and supplement platform selling hormone replacement therapies and peptides.
Funding for the venture stems from high-profile venture capitalists and tech billionaires, including Peter Thiel and 1789 Capital, where Donald Trump Jr. serves as a partner.
Co-founder and major shareholder Christian Angermayer stated that the sports event functions as a broader marketing vehicle to demonstrate the efficacy of biological enhancements to everyday consumers.
"I believe consumers will observe the tangible results Enhanced Group's athletes achieve and seek to apply those enhancements to their own lives," wrote Angermayer.
He expressed financial optimism regarding the enterprise, predicting the platform would substantially expand commercial markets for longevity and performance products.
Canadian weightlifter and two-time Olympian Boady Santavy, who is competing alongside compatriot Mitchell Hooper, stated that systemic doping issues in weightlifting influenced his decision.
