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In terms of incomings, a winger and a right-back who can also play centre-back are high priorities.
Andres Garcia is expected to move to Valencia, while Villa have long-term interest in Newcastle's Harvey Barnes.
However, players who could elevate the squad would cost at least £40 million.
Financial Constraints and Future Plans
Villa have eased financial restrictions by selling the women's team and the Warehouse entertainment hub, avoiding a possible points deduction.
The North Stand redevelopment will increase Villa Park's capacity to over 50,000, helping bridge the revenue gap with top clubs.
Ticket prices have risen for the fifth consecutive year, with a 5% increase for season tickets and match-by-match tickets.
Champions League tickets will cost up to £99. The club argues these increases are necessary to boost revenues and comply with financial rules.
Football finance expert Kieran Maguire noted that Villa's revenue of £276 million in 2023-24 is less than half of top rivals.
He added that Uefa restrictions may continue to limit Villa's spending, though Champions League qualification provides more flexibility.
Under president of football operations Roberto Olabe, Villa are shifting toward younger, long-term signings.
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However, Emery prefers players ready for immediate impact, creating a need for balance in the transfer market.