Fanatics CEO Michael Rubin hosted his exclusive annual Fourth of July White Party at his $50 million oceanfront estate in the Hamptons on Wednesday, July 1, 2026.
The invite-only gathering drew a star-studded crowd of sports and entertainment icons amid speculation regarding Taylor Swift and Travis Kelce's rumored wedding date.
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Star-Studded Guest List and Performances
The event, which returned after a one-year hiatus, featured high-profile attendees including Jake Paul, Mike Tyson, DJ Khaled, Cardi B, Nelly, and NBA stars Kevin Durant and Tyrese Haliburton.
Performances included Snoop Dogg on the roof and a 20-minute set by Alicia Keys, which drew dancing from Jay-Z, as reported by TMZ.
Rubin Addresses Date Speculation
Addressing speculation that he moved the traditional holiday weekend event to avoid a scheduling conflict with Swift and Kelce's rumored nuptials, Rubin clarified the timing of the celebration.
"We were debating the dates.
We were certainly aware of that date, but we didn't change it because of that date," said Rubin to PEOPLE.
The billionaire entrepreneur acknowledged that the overlap was a consideration during the planning process to prevent potential conflicts for the high-profile guests.
"But we were aware of that date and we didn't want to have people have to choose," stated Rubin.
The gathering has historically taken place during the holiday weekend at his Bridgehampton estate but has only landed on Independence Day itself once since the tradition originated in 2021.
