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The partnership also yields significant commercial engagement among non-traditional motorsport demographics, including women and teenage girls.
"There are many different sponsors and collaborators with F1," said Goldin.
The brand expanded its reach into the all-female F1 Academy series to diversify its audience touchpoints.
"But we play a very different role because we give people an opportunity to get a hands-on experience and build something that they really love and express themselves and their passion in a way that's really natural for them," said Goldin.
Internal metrics indicate that motorsport-themed items have secured strong placement within female consumer segments.
"It would surprise you to say it's actually in the top 10 of teen girls and women," said Goldin.
The sustained popularity of these products cements the sport as a core pillar of the toy company's long-term commercial identity.
"Our partnership with F1 Academy was super well received, so there's a lot of dimensions that are bringing different audiences into it," said Goldin.
The company anticipates further creative expansion as the global motorsport fan base continues to grow.
"It always manifests itself usually in something that becomes very important for the brand," said Goldin.
The company leverages its historical strength in vehicle-themed toys to sustain its current market momentum.
"We think of this as a long-term partnership," said Goldin.
The management team intends to introduce new product concepts to maintain consumer interest over the coming years.
