"I felt she was doing a lot," Hall said.
Sheffield United Chief Executive Stephen Bettis defended the club's "rushed" transition to a full-time professional setup, explaining that the timing depended heavily on the men's team securing Premier League promotion.
"Maddy was a wonderful person," Bettis said.
Bettis explained that the administration intended to support her professional growth even after her athletic career concluded.
"There was always going to be an opening for her in marketing [at the club] for her to continue on further in her career after football," Bettis said.
Addressing the financial challenges of the transition, Bettis argued that escalating operational costs made the current business model highly difficult to maintain without substantial internal investment.
"At that point [the 2022-23 season] we were probably losing £750,000 a year on women's football. Going full-time then would have doubled that," Bettis said.
Bettis emphasized that the organization has improved "leaps and bounds" but stated that the financial ecosystem of women's sports remains "currently not sustainable."
"This season [2026-27] we will lose over £2m. The reality of women's football is it's currently not sustainable in the format it is.
There is a big desire from the WSL to keep pushing the product, which I completely understand and respect, but the revenue is not there," Bettis said.
The executive concluded that long-term commercial self-sufficiency remains several years away despite strong internal backing.
"The onus is on the football clubs to invest. But we were pushing internally to support women's football.
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We believe in it. [With greater] broadcast revenues, it becomes a sustainable vehicle," Bettis said.
