Slate's electric pickup truck starts at an attractive $24,950 before destination charges, but the company's extensive customization options can nearly double that price.
The startup offers two SUV conversions for those seeking more practicality: the Squareback at $29,950 and the Fastback at $31,950, both adding a bed cap and rear seating.
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Accessories Add Up Quickly
Slate's business model revolves around personalization, with a vast accessory catalog.
Exterior wraps start at $1,599.99, while decals, lighting, roof racks, fender flares, grilles, spare tire carriers, and 20-inch wheels all add to the total.
Inside, buyers can add a center console, upgraded armrests, storage accessories, floor mats, and optional speakers.
A front-center speaker costs $249.99, and additional dash speakers add $149.99. The dashboard tablet for infotainment has no published price yet.
As Car and Driver found, stacking enough options dramatically changes the math.
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A fully optioned Fastback SUV reached $46,607.49, and you still have to crank the windows manually until Slate's promised electric kit arrives.
Some more exotic options like a lift kit and off-road tires aren't priced yet, so the figure could rise further.
This isn't a criticism of the strategy. Slate lets customers choose exactly where to spend their money without hiding features behind trim upgrades.
A basic electric pickup remains available at the advertised price, while enthusiasts can build something distinctive.
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Still, it's a reminder that while a $24,950 truck makes headlines, the out-the-door price can be dramatically higher.